Pauline Nader’s is an urban flower farm in the Roxborough neighborhood of Philadelphia that sells beautiful fresh-cut flower bunches, mixing native flowers/plants with other wildflowers. The owner Meg wanted a mark that would look great printed on tags, hand-painted on signage, and look at home on a farm sign crafted by a local artisan. 

One of the unique features of Pauline Nader’s business model is its focus on hyper-local flowers that serve as a proverbial buffet for local pollinators. Since the phrase “local” and “new retro” continually came up during our discovery phase, some of my initial concepts really tried to play up the handmade hand-drawn modern meets vintage. 

[ Sample applications of the logo and brand (signage by @signslightmakesdark ]