The American Bible Society’s Presidents Gathering is their signature event that happens once a year for their longest and most prestigious financial partners.

The goal of this logo was to find that perfect sweet spot between being its own brand and keeping in line with the expected look and feel of the ABS brand. All that and looking like an event that will be for signature donors. An easy task, right?

Due to the variety of use cases, I wanted to make a logo that could last the test of time. It had to be updated yearly and be able to be segmented into different pieces, such as using the “G” as a wax seal or the floral elements. Below you’ll see how some other designers utilized this mark and overall brand to develop a few assets including an event microsite.