Hyper Local Organic Farm
Farmacy is on a mission to provide fresh fruits and veggies at a price that suits all. This project was part of Philadelphia’s inaugural Make-A-Mark design-a-thon where over the course of twelve hours a team of designers works with a non-profit to help establish their visual identity.
Seasonally appropriate produce would be alternated throughout the year
We wanted to channel the DIY, flexibility, seasonally appropriate, and mission behind the non-profit in the branding. Knowing this was a boot-strapped business with a great mission, our goal was to provide a brand that would look good professionally printed or hand-painted by the community on some handmade wooden tables.
Early variations of the logo
these were too busy and too hard to recreate in a DIY manual way.
We set up an Instagram launch grid and a facebook page for their launch