Hyper Local Organic Farm

Farmacy is on a mission to provide fresh fruits and veggies at a price that suits all. This project was part of Philadelphia’s inaugural Make-A-Mark design-a-thon where over the course of twelve hours a team of designers works with a non-profit to help establish their visual identity.

I served as creative lead with a team of three other designers; Addy Peterson , Amber Weeks, and Jodee Winger.

Seasonally appropriate produce would be alternated throughout the year

We wanted to channel the DIY, flexibility, seasonally appropriate, and mission behind the non-profit in the branding. Knowing this was a boot-strapped business with a great mission, our goal was to provide a brand that would look good professionally printed or hand-painted by the community on some handmade wooden tables.

The logo is printed on delivery bags (image from Grid Mag)
Promotional product imagery

Early variations of the logo

these were too busy and too hard to recreate in a DIY manual way.

Knowing that this tagline was an essential part of the marketing we wanted to provide a text lockup that Farmacy could use as a stand alone asset.

We set up an Instagram launch grid and a facebook page for their launch