Bloomingdale School of Music is a cornerstone in the Upper West Side community, providing access to high-quality music education for more than 50 years. The school reflects a vibrant community of people dedicated and passionate about music and the extensive ways it can expand, uplift, and enrich lives.

I set out to rebrand the schools' visual identity so it would match the energy, excitement, and guiding light it brought to the community. The team at BSM trusted me to completely upend their brand and make something magical. Their old branding didn't reflect their focus on early music education, felt dated, and really lacked the creative flair that the school deserved.