In the startup and real estate market it’s incredibly hard to visually stand out. When legalty came to me with their name and vision for what they wanted their brand to feel like, I knew I needed to do something simple, bold, and memorable.
Their goal was to create something simple, friendly, knowledgeable, and geared toward 30-somethings buying their first house. I decided to use simple shapes and modern-retro typography to focus their design on flat meets photo. Working with the team at Creative MMS (hiring agency), we were able to create a cohesive brand suite and web
experience for legalty.