Mike Meulstee

Art Director, Brand Designer, Digital Designer, Creative Problem Solver

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About Me

About Me

A designer and art director with nine years of experience in agency, nonprofit, and corporate settings. I have a passion for visual simplicity and consistency. I am comfortable creating a story, as well as telling someone’s story. Competent in timeless design and keep up with contemporary trends. Thrives as an individual and team player.

Work Experience

Art Director, UX@ Health Union, LLC
January 2019 – Present

  • Ensure a wholistic approach to the user experience on the two of HU’s oldest and most engaged communities
  • Providing illustrations for content that supports more than 22 health digital communities.
  • Design & Brand digital collateral for marketing campaigns throughout the year; advocacy and awareness months, national condition survey’s, etc.

Senior Designer @ ABS
September 2016 – January 2019

  • Established a pattern library and web styleguide to bridge the gap between the organization’s print work and digital properties
  • Developed a user-friendly web presence that resulted in a higher retention rate on our corporate web properties
  • Collaborate with the content and web strategists on large- and small-scale projects on a daily basis
  • Lead various team projects including the redesign of our external-facing resource center
  • Work with external and internal clients to create branded web experiences

Art Director @ DigitasHealth: LifeBrands
January 2016 – August 2016

  • Designed two iPad apps that built the framework for additional apps used by pharmaceutical representatives
  • Crafted a consistent iconography and illustration system to be used across branded and unbranded advertising campaigns
  • Established a presentation style for a product launch event which included convention presentation and booth styling
  • Participated in ideation and internal pitch meetings for a nationwide product launch

Lead Graphic Designer @ True Voice Media
April 2012 – September 2016

  • Partnered with the CEO to improve company in-person and online marketing strategies, which resulted in increased client engagement
  • Ensured clients expectations were met via email and phone consultations
  • led design strategies and client pitch meetings
  • Orchestrated an internal audit and refresh of the company’s brand

Graphic Designer @ The Resonate Group
September 2014 – January 2015

  • Conceptualized multiple solutions for brand identity pitches for nonprofit organizations
  • Designed internal ebooks and white papers that aligned with client
    acquisition strategies
  • Oversaw adherence to brand standards throughout the development of multiple client projects

Contract Designer @ Artisticdork Designs
April 2005 – Present

  • Partner with a variety of agencies, businesses, and individuals to provide solutions to their creative needs
  • Execute a variety of projects including but not limited to branding, signage, websites, digital, and print materials

Professional Skills

  • Proficiencies — Adobe Creative Suite, Print Design, Art Direction, Ideation, Web Design, Iconography, Illustration, UI Design, Wireframing
  • Familiarity — UX Design, CSS, WordPress, Responsive Design, Motion Graphics
  • StrengthsFinder — Communication, Adaptability, Woo, Positivity, Includer

( Print version [pdf] )

Widgets

Particulars

Partial Client List

Creative Multimedia Solutions, Evoke Health, SES Advisors, , Jeff Gibbard, Pets 360, McGraw-Hill Financial, JourneySales, I’m From the Future, Mindspace, BunchBall

Abilities

Creative direction, Digital strategy, Interactive strategy, Art direction, Branding & Identity systems, Editorial design, UI & UX design, Print collateral, Iconography systems, Typography, Signage systems, Illustration, Editorial illustration, Iconography, Lettering

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