Patient Insider – Product Design

“Patient Insider” is a new product that Health Union is offering. It is a highly designed and visually engaging story of one person’s journey with their chronic condition. Partnering with the content, copy, and engagement teams, I lead the execution of this product.

The goal of this project was to be replicable and partially templatized so that a production team could spin one of these influencer feature landing pages relatively quickly yet stay consistent with the visual brand. Therefore, we took a component-driven approach based on various content types and storytelling approaches brainstormed by the content team.