My goal when crafting an experience is to create a balanced combination of functionality and storytelling. If the user feels an emotive response while reaching their goal quickly, I take that as a job well done.
Here are a few case studies sharing a bit about how the products were developed.
Signature Donor Portal
A 200-year-old non-profit’s first donor accessible portal online portal.
Patient Insider Product
A modular product used for telling compelling chronic condition patient stories.
Story-Driven Corporate Site
A digital entryway utilizing stunning photography, simple stories, and quotes from well-known partners to open the door to donations.
Content Driven Design System
A well-established site with tons of high-ranking SEO content needed a modernized look without losing its existing content and page rank.