Blog Persona Visual Guide

The content writers were looking for a visual guide of all of the personas they were writing to for ABS’s various channels. These lived in a word doc, but they wanted something to hang up or keep at their desk that would be a visual reminder that captured the essence of the persona without having to get into their strategy docs. So I partnered with the lead content strategist over blogs to create these one sheeters that would serve as a quick memory jog of who the writers were writing to.

We wanted to have some fun with these since they were internal, so we utilized color-washed imagery and hand-drawn typography that wouldn’t fly with the American Bible Society brand.