Mike Meulstee

Art Director, Brand Designer, Digital Designer, Creative Problem Solver

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A dev shop wanted a “nerdier” look


Conflux Group is a small, Philadelphia-based web development firm, focused on Content Management System (CMS) setup and customization. They hired me to work with them to craft a new tech/nerd/futuristic refresh to their brand as well as give them a new branded web presence.

Conflux didn’t want a complete overhaul of their brand, but rather something that was a modernization of their existing brand. We experimented with a variety of clean and simple Xs but finally, we landed on a super clean gradated X and a simple type treatment.

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Partial Client List

Creative Multimedia Solutions, Evoke Health, SES Advisors, , Jeff Gibbard, Pets 360, McGraw-Hill Financial, JourneySales, I’m From the Future, Mindspace, BunchBall

Abilities

Creative direction, Digital strategy, Interactive strategy, Art direction, Branding & Identity systems, Editorial design, UI & UX design, Print collateral, Iconography systems, Typography, Signage systems, Illustration, Editorial illustration, Iconography, Lettering

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