Conflux Group is a small, Philadelphia-based web development firm, focused on Content Management System (CMS) setup and customization. They hired me to work with them to craft a new tech/nerd/futuristic refresh to their brand as well as give them a new branded web presence.

Conflux didn’t want a complete overhaul of their brand, but rather something that was a modernization of their existing brand. We experimented with a variety of clean and simple Xs but finally, we landed on a super clean gradated X and a simple type treatment.